零售行業(yè)從來沒有像當(dāng)下這么艱難，但我們同樣見證著諸多創(chuàng)新模式下的零售奇跡，零售業(yè)態(tài)需要什么樣的迭代才能迎合當(dāng)下物聯(lián)消費(fèi)時(shí)代呢？
零售早已經(jīng)不再是貨物的買賣或者純粹的服務(wù)供給。在消費(fèi)短缺的時(shí)代，零售業(yè)態(tài)以拿到入場(chǎng)券以及擁有貨源而取勝；再后來市場(chǎng)開放，零售入場(chǎng)券易得，但是競(jìng)爭(zhēng)逐步加劇，零售業(yè)態(tài)在提供優(yōu)質(zhì)產(chǎn)品的同時(shí)消費(fèi)者開始關(guān)注服務(wù)以及消費(fèi)環(huán)境，此期間從國(guó)外舶來了商超的概念（supper market）。時(shí)間到了本世紀(jì)第一個(gè)10年，網(wǎng)購(gòu)開始出現(xiàn)，簡(jiǎn)單講網(wǎng)購(gòu)最大的貢獻(xiàn)是便捷了貨物流通以及降低了流通成本。
對(duì)于今天的零售，我們不急于定義他，我們可以向內(nèi)自問，我們需要什么樣的零售環(huán)境，是否期望閑暇之余能夠逛逛購(gòu)物中心，去到網(wǎng)紅地打卡，是迫切需要買到某個(gè)特定商品嗎，不! 我們更多是追尋一種對(duì)味的消費(fèi)環(huán)境，在這個(gè)環(huán)境中可以讓消費(fèi)者感受到品牌的外在和內(nèi)涵，可以讓消費(fèi)者觸動(dòng)和得到啟發(fā)……
上元光電零售數(shù)字顯示的軟件和硬件就是為了給消費(fèi)者提供更加溫馨以及貼心的購(gòu)物體驗(yàn)，幫助品牌提供更多的與消費(fèi)者觸碰和溝通的平臺(tái)，讓零售品牌真正成為最懂社區(qū)居民的好鄰里和二當(dāng)家。
針對(duì)零售行業(yè)，我們以小博大，在零售場(chǎng)景的主要流量口開發(fā)貼合場(chǎng)景的數(shù)字顯示產(chǎn)品，恰到好處的出現(xiàn)以及小而美的呈現(xiàn)，不張揚(yáng)但有力量。系列產(chǎn)品可以滿足集群布設(shè)和集群管理，講好品牌故事，感受萬眾擁躉！
The retail industry has never been so difficult as it is now, but we are also witnessing retail miracles under many innovative models. What kind of iterations does the retail industry need to meet the current IoT consumption era?
Retail has long ceased to be the sale of goods or the mere provision of services. In the era of shortage of consumption, the retail format wins by getting admission tickets and having the supply of goods; after that, the market opens up and retail admission tickets are easy to obtain, but the competition gradually intensifies. While the retail format provides high-quality products, consumers begin to pay attention to services as well as the consumption environment, the concept of “super market”was imported from abroad during this period. In the first decade of this century, online shopping began to appear. Simply speaking, the biggest contribution of online shopping is to facilitate the circulation of goods and reduce the cost of circulation.
For today's retail, we are not in a hurry to define it. We can ask ourselves what kind of retail environment do we need, and whether we expect to be able to go shopping in malls and check in at an internet-famous site in spare time. Is it urgent to buy a certain specific product? no! We are more looking for a consumer environment that matches our consumption taste, in this environment, consumers can feel the appearance and connotation of the brands, and consumers can be touched and inspired...
The software and hardware of YEALUX in retail digital display is to provide consumers with a warmer and more intimate shopping experience, help brands to provide more platforms for engagement and communication with consumers, and make retail brands become good neighbor and second home who truly understand the community residents.
Focus on the retail industry, we develop LED digital display products that fit the scene in the main traffic ports of the retail scenarios with a small and broad perspective. YEALUX new designs for retail display solution appear just right in time, small and beautiful presentation, humble but powerful. YEALUX retail display series products can satisfy the cluster deployment and centralized cluster management, tell a good brand story, and feel the fans!
